Matt over at Legions of Gotham has got a new post up today with pictures of the development of the Legion show's logo. Apparently WB Animation had come up with some preliminary logos (one of which was released in March 2006), but DC wasn't happy with it. So Warner Bros. Consumer Products contacted Frank Varela's group at Mattel, where he's a graphic designer. "The criteria given to me by WB was to be sure to have the Superman 'S' shield was incorporated into the design since Superman is the main character of the show." After a few iterations, DC liked one version and with some tweaking, it became the current logo (first seen at the 2006 Licensing Show in June).
Go to the LoG site and check it out.
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