Monday, January 20, 2020

Legion sales data: Lies, Damn Lies, and Statistics for December 2019 (LSH v8 #2)

On the one hand, issue #1 was a new book with a high-profile launch and it came with four covers and a flight ring; on the other hand, issue #2 had two covers and no flight ring, so it's completely expected that sales would drop.

LEGION OF SUPER-HEROES (volume 8) #2 - December 18, 2019

Issue 2 had two variants: one $3.99 regular cover and one $4.99 cardstock cover. Publication was delayed by two weeks (originally supposed to come out on December 4) so it could come out concurrently with Doomsday Clock #12. Sales data below via Comichron.

LSH volume 8 #2
Standard cover
Art by Ryan Sook
LSH volume 8 #2
Cheung cardstock variant
Art by Jim Cheung
TL;DR version: LSH #2 sold 35,653 copies and was the #50 book for the month and the #17 DC book. 

Context:
  • Combining both covers, LSH #2 was the #50 book for the month, with total sales of 35,653. It was the #17 book for DC. The #1 book of the month was Doomsday Clock #12 at 117,926.
  • The $3.99 regular cover was the #69 book for December 2019, with sales of  27,177. It was the #22 DC book.
  • The $4.99 cardstock cover variant was the #73 DC book and the #215 overall book for December, with sales of 8,476. 
  • Too early to guesstimate the point where sales will level off, where the book has found its base.
  • For what it's worth: as of 1/21/20, LSH #3 is the top-selling comic on Comixology. Digital sales of issues are generally not known to the public, but anecdotally the digital market as a whole is about 10% of the traditional market. This does not necessarily apply to any particular comic from any particular company. Diamond does not report digital sales, and it's the Diamond data going to Comichron.


Color key for tables below:
  • Brown = 5 Years Later
  • Orange = Reboot
  • Green = Threeboot
  • Yellow = Retroboot/New 52
  • White = Rebirth
  • Blue = none of the above

LSH v8 sales and rank 
Issue
Total sales
(all covers)
overall #
DC #
#1 book
1
75,611
10
3
138,434
2
35,653
50
17
117,926


Sales drop historical comparison
Date
Title
#1 to #2
#2 to #3
Dec 1989
LSH v4 (5 Years Later)
-33.5%
-10.2%
May 1993
Legionnaires
n/a
n/a
Dec 2001
The Legion
-14.0%
-0.0%
March 2005
LSH Vol 5 (Threeboot)
-19.0%
-7.7%
Nov 2009
Adventure Comics v3
-16.6%
-6.1%
Aug 2010
LSH v6 (Retroboot)
-22.0%
-7.0%
Dec 2011
LSH v7 (New 52)
-20.2%
-25.9%
Dec 2011
Legion Lost v2
-23.2%
-26.8%
Jan 2012
Legion Secret Origin
-41.3%
-10.7%
Jan 2012
Star Trek/LSH
-53.5%
-10.3%
Oct 2019
LSH: Millennium
-18.4%
n/a
Dec 2019
LSH v8
-52.8%

Note: sales data from April 1993 to October 1994 is not publicly available, which coincidentally covers the entirety of the "Legionnaires" title in the Reboot era. Not counting miniseries, which were known to have a finite end.


What is the bottom of the sales curve?
Year
Series
Sales at
series end
Notes
2000
LSH v4 (Reboot)
17,500
Series cancelled for new Abnett/Lanning Legion Lost v1
2000
Legionnaires (Reboot)
17,200
Series cancelled for new Abnett/Lanning Legion Lost v1
2004
The Legion (Reboot)
23,300
Series cancelled for Threeboot
2009
LSH v5 (Threeboot)
22,300
Series cancelled for Retroboot
2011
LSH v6 (Retroboot)
21,400
Series cancelled for New 52
2011
Adventure Comics (Retroboot)
19,200
Series cancelled for New 52
2013
LSH v7 (New 52)
15,500
Series cancelled due to sales
2013
Legion Lost v2 (New 52)
13,500
Series cancelled due to sales
Not counting miniseries, which were known to have a finite end.


Top 20 selling Legion books, 2004-present (since the start of the Threeboot)
Rank
Cover date
Sales
Series
Issue
1
Jan 2010
85,145
Adventure Comics v3
4
2
Nov 2019
75,611
LSH v8
1
3
Oct 2008
73,914
Legion of Three Worlds
1
4
Dec 2008
64,412
Legion of Three Worlds
2
5
Apr 2009
61,358
Legion of Three Worlds
3
6
Oct 2004
61,047
Teen Titans/The Legion Special
1
7
Feb 2005
59,944
LSH v5
1
8
Feb 2010
59,876
Adventure Comics v3
5
9
Jun 2009
56,888
Legion of Three Worlds
4
10
Oct 2009
56,706
Adventure Comics v3
1
11
Sep 2009
55,970
Legion of Three Worlds
5
12
May 2006
54,826
Supergirl & the LSH
16
13
Mar 2010
53,721
Adventure Comics v3
7
14
Nov 2011
53,285
LSH v7
1
15
Jul 2010
50,106
LSH v6
1
16
Nov 2011
49,952
Legion Lost v2
1
17
Mar 2005
48,584
LSH v5
2
18
Sep 2019
48,389
LSH: Millennium
1
19
Sep 2019
47,857
Superman
15
20
Aug 2019
47,777
Superman
14
21
Jun 2006
47,697
Supergirl & the LSH
17
22
Nov 2009
47,296
Adventure Comics v3
2
23
Feb 2008
45,803
Supergirl & the LSH
37
24
Jul 2006
45,520
Supergirl & the LSH
18
25
Apr 2005
44,824
LSH v5
3
26
Dec 2009
44,431
Adventure Comics v3
3
27
Aug 2006
43,918
Supergirl & the LSH
19
28
May 2005
43,408
LSH v5
4
29
Mar 2010
42,514
Adventure Comics v3
6
30
Dec 2011
42,504
LSH v7
2
31
Sep 2006
41,679
Supergirl & the LSH
20
32
Jun 2005
41,664
LSH v5
5
33
Dec 2006
41,554
Supergirl & the LSH
23
34
Jul 2005
40,970
LSH v5
6
35
Oct 2006
39,852
Supergirl & the LSH
21
36
Oct 2019
39,489
LSH: Millennium
2
37
Apr 2010
39,351
Adventure Comics v3
8
38
Aug 2005
39,155
LSH v5
7
39
Aug 2010
39,102
LSH v6
2
40
Dec 2011
38,385
Legion Lost v2
2
41
Dec 2011
38,248
Legion Secret Origin
1
42
Dec 2011
38,248
Star Trek/Legion of Super-Heroes
1
43
Jun 2010
37,573
Adventure Comics v3
10
44
May 2010
37,515
Adventure Comics v3
9
45
Sep 2005
37,272
LSH v5
8
46
Nov 2006
36,735
Supergirl & the LSH
22
47
Sep 2010
36,360
LSH v6
3
48
Oct 2005
35,834
LSH v5
9
49
Nov 2005
35,800
LSH v5
10
50
Dec 2019
35,653
LSH v8
2


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